Category Archives: Blog

Your Dental Routine with Janina Ultra White

Choosing which products to work the best with your teeth and achieve results you want takes time and patience. But how about knowing what you want and having it now? Our guide to your dental routine will get you to your perfect smile quicker than you can say ‘cheese!’

Starting with a toothpaste, all Janina Ultra White toothpastes are low abrasive so are great for everyday use. If your teeth are sensitive, opt for the Sensitive Toothpaste or if you want to add a little sparkle to your routine try the new 24K Gold Toothpaste.

The Maxiwhite Super Strength Toothpaste includes a grade of hydroxyapatite for faster whitening results and the classic Extra Strength Toothpaste is a favourite by many for effective teeth whitening. Or if you’re looking for something trendy, the award-winning Activated Charcoal Toothpaste packs a refreshing mint scent and effectively removes staining and toxins.

Treat your teeth to a whitening boost with our two treatments, the Maxiwhite Whitening Strips and Maxiwhite Professional Teeth Whitening Pre-Filled Trays. For even and easy teeth whitening results, the Maxiwhite Whitening Strips take just 30 minutes across 14 days to remove teeth staining with its innovative and enamel-friendly ingredient! For faster whitening results, the one-size-fits-all Maxiwhite Professional Teeth Whitening Pre-Filled Trays are proven to whiten teeth by up to 7 shades in just 5 days! This product is great for an event or special occasion, so start smiling with Janina Ultra White.

Shop Janina Ultra White from and in store now!

NEW! Janina Ultra White 24K Gold Toothpaste for whiter teeth

Because why not go for gold? The latest trend on the teeth whitening market is going gold and using gold to whiten and brighten our teeth!

Janina Ultra White launched their new 24K Gold Toothpaste in Boots in January, created with Colloidal Gold particles to promote great oral health and aid in inflammatory issues. You’ll love the gold sparkles from this ultra-fresh gel.

As part of the award-winning Janina Ultra White range, the toothpaste also includes the whitening patented Bromaine Complex. This includes natural fruit enzymes from pineapple and papaya to whiten teeth without the harsh abrasives and lift teeth staining!

The formula is recommended by dentists as it’s ideal for preventing decay, controlling plaque and tartar whilst releasing extra freshness.

Try now from Boots, RRP £19 in store and online and stay up to date with our newsletter and Instagram, Facebook and Twitter social media channels.

The Benefits Of Teeth Whitening With Activated Charcoal

Unless you’ve been hiding under a rock, charcoal has been appearing everywhere in cosmetics and health and beauty products, especially in our oral care products. So what is it that makes charcoal so great for teeth whitening?

This highly absorbent substance removes toxins and absorbs them, removing surface staining and revealing bright white teeth afterwards. How it works is the activated charcoal binds to rough parts on the teeth such as surface stains and absorbs them, then removes them when brushed away! Activated charcoal is also great for balancing the pH and health of the mouth by killing the bad bacteria in tooth decay. Simply put, charcoal is the new buzz ingredient for making your teeth whiter and brigher.

Now before you go out and buy the charcoal you use for your BBQ (wrong kind!) we recommend our Activated Charcoal Toothpaste. There’s not mess and it maintains a clean and healthy mouth whilst whitening your teeth! If you prefer a natural and fluoride-free alternative, the new Charcoal & Clay Teeth Whitening Powder works to polish and whiten teeth in one.

Have you tried whitening your teeth with charcoal?

How To Brush Your Teeth The Right Way

It may seem like a simple and easy task you’ve (hopefully!) been doing twice a day everyday for most of your life, but you could actually be doing brushing your teeth all wrong.

You should always wait at least 30 minutes after eating before brushing your teeth. This is because acids from fruit and juices can wear down the enamel if you brush straight away. Flossing once a day is ideal too, try and do this before brushing your teeth as this reaches places your toothbrush and paste can’t! If you wish to use mouthwash, ideally rinse before brushing your teeth too.

Next up, choose the right tools for brushing your teeth. An electric toothbrush is generally recommended by dentists as many change speed and pressure depending on which area you’re brushing, and they’re proven to remove more plaque each time than a manual brush. Whether your teeth are sensitive or stained from drinking too much coffee and tea, choose a toothpaste that suits your needs. The Janina Ultra White range has plenty of choice, we would recommend the Maxiwhite Super Strength for whiter teeth or the Activated Charcoal Toothpaste to release extra freshness and absorb toxins from your breath.

Time for brushing your teeth! Now we say you should ideally brush for 3 minutes, this is to allow the toothpaste to work and whiten your teeth. Afterwards, spit but do not rinse!! The removes the protective layer of fluoride from the top layer of your teeth which helps to protect against enamel erosion. The special Bromaine Complex will also work to whiten your teeth after brushing, so it’s vital you do not rinse afterwards.

Tips For Perfect Teeth For National Smile Month

We love to champion healthy and white smiles and throughout National Smile Month we have been sharing our tips for perfect smiles! These simple and easy tips will have you well onto your way to perfect teeth. Make sure you share your smiles on Twitter with #MyJaninaSmile too.

– Floss daily
You may think your toothbrush can reach all areas of your teeth, but flossing your teeth reaches in between your teeth and along the gum line that your toothbrush can’t reach!

– Visit your dentist regularly
You wouldn’t miss a haircut appointment would you? Get regular MOT checks for your teeth and if recommended by your dentist, visit your hygienist for a clean and polish.

– Brush for two minutes twice a day
It might be an obvious tip, but some studies show people are brushing their teeth for less than two minutes twice a day or only once a day! This can lead to serious plaque build up, as well as other complications for your teeth.

– Use a toothpaste suited to your teeth
If you find your teeth veer on the sensitive side, we recommend the Janina Ultra White Sensitive Toothpaste or for a teeth whitening boost the Janina Ultra White Maxiwhite Super Strength Toothpaste is your perfect match. See which toothpaste you should try with our blog post.

– Avoid foods and drinks that stain your teeth
Common drinks such as tea and coffee and food like curry and berries can all stain your teeth, so cutting down on frequency of them can help improve the appearance of your teeth. Visit our Foods To Avoid For Whiter Teeth blog post for more information.

What are your best tips for perfect teeth?

Which Janina Ultra White Toothpaste should I use?

For your daily oral care, we’ve created four toothpastes for your individual and specific needs. But sometimes it’s hard to choose which Janina Ultra White Toothpaste you need! Our experts have broken down the ins and outs of each toothpaste and how each can benefit you. All of our toothpastes include the whitening patented Bromaine Complex to promote low abrasion whitening without causing serious damage to the enamel.

Janina Ultra White Sensitive Toothpaste ideal for those with sensitive teeth or if you’d prefer a gentler approach to teeth whitening, the Sensitive Toothpaste has been especially developed to decrease teeth sensitivity to cold, heat and acids contact.

Janina Ultra White Extra Strength Toothpaste the original diamond formula, the Extra Strength Toothpaste is perfect for everyday teeth whitening and is excellent for removing surface staining for noticeable whiter teeth.

Janina Ultra White Maxiwhite Super Strength Toothpaste for a quick teeth whitening boost, the Maxiwhite Super Strength Toothpaste includes a grade of Hydroxyapatite that has proven non-abrasive teeth whitening properties and re-calcifies the tooth’s surface for stronger teeth.

Janina Ultra White Activated Charcoal Toothpaste our best selling toothpaste, the Activated Charcoal Toothpaste helps to purify the breath and release extra freshness throughout the day, whilst lifting stains for brighter and whiter teeth!

Which Janina Ultra White Toothpaste are you?

Shop our toothpaste range in Boots stores from £11.50

The Benefits of using Janina Ultra White for National Smile Month

We love showing off our white and health smiles, and especially throughout National Smile Month with our Janina Ultra White products. Having a good sense of oral care and hygiene is proven to boost your mood and confidence, whilst decreasing the appearance of gum disease too.

So what are the benefits of using Janina Ultra White?

– They’re low abrasive. Instead of using harsh ingredients like silica which can damage the enamel, we use ingredients which help to lift stains from teeth whilst promoting good oral health.
– They’re clinically proven. Our toothpaste and treatment product formulas are clinically proven to lift stains for visibly whiter teeth and our Maxiwhite Pre-Filled Trays are proven to whiten teeth by up to 7 shades in just 5 days.
– They include a whitening patented Bromaine Complex. This complex includes natural fruit enzymes Papain from papaya and Bromalaine from pineapple to whiten teeth instantly.
– They’re great for every day use. Maintain healthy and white teeth everyday with our daily toothpastes, foam or spray then for a whitening boost try the strips or trays for a clear and white smile!
– They have great reviews. Our Boots customers have been fans for many years and beauty bloggers Joyce and Stephanie have been enjoying our latest launches for whiter teeth.

Have you tried Janina Ultra White yet?

Tips For Smiling Everyday for National Smile Month

Did you know that a smile helps to improve your mood by pumping endorphin’s around your body? Smiling can also de-stress and reduce anxiety, try it next time you have that big presentation coming up! For National Smile Month, we’re getting involved in promoting awareness of a healthy and white smile – and throughout the month we’ll be hosting competitions and offers, so make sure you’re signed up to our newsletter (top right of this page) and following us in Twitter and Facebook too.

On to our tips for smiling every day:

– Start with a positive quote
Choose something that will uplift your mood and add a smile to your face. One of our favourites is “Life is short. Smile while you still have teeth.”

– Eat mood boosting foods
Foods such as Brazil nuts, oats, bananas and dark chocolate are proven to lift your mood for long periods of time.

– Hit the gym
Try going for a run or workout in the morning to start your day right. It’s been proven to reduce stress, anxiety and give you more energy = more smiles!

– Give a compliment
Make someone else smile today and give them a compliment! If you like someone’s shoes on the train or a colleague gave a great presentation, make sure they know about it.

– Read a funny story
It’s not all doom and gloom each morning, try reading an article from Sunny Skyz, who only promote good news or watch a BBC News video for a positive start to your day.

– Listen to music
Choosing songs which remind you of past happy memories is proven to lift your mood and add a smile to your face. Pick your favourites and add them to a playlist.

What are your tips for smiling everyday?

How To Get Involved In National Smile Month With Janina Ultra White

From 15th May to 15th June, we’ll be celebrating National Smile Month, a national awareness month which promotes good and healthy oral care!

Here at Janina Ultra White HQ we’ll be hosting competitions and giveaways on our Twitter and Facebook pages, there will be a bunch of beauty bloggers sharing their favourite teeth whitening products and how they’ll be smiling throughout the month, plus you’ll be treated to a host of exclusive content with our newsletter, just sign up at the top right of this page.

Don’t forget to share your #MyJaninaSmile and #NationalSmileMonth on Twitter – and we’ll share your post!

Happy National Smile Month everyone.